Improving the Economics
of Trade Promotion

Promotion Evaluation Training That Fits Your Budget

Using PromoEcon™ to gain insights is easy.
For some CPG companies, acting on those insights can be harder.

If you need assistance getting your organization up to speed, we are ready to help. Customized training programs help companies improve the way they think about, talk about, and operationalize improvements to their trade planning process.

Skilled facilitators provide an engaging experience, enabling cross-functional teams to understand and improve the impact of promotion on retail sales and profitability. Custom case studies make it easy to see how modifications in promotional tactics can impact your business.

Fast track the impact of your PromoEcon™ implementation with customized, dynamic training support.

Leverage the metrics provided by PromoEcon™

  • What combinations of products, price points and promotional tactics work best
  • Which events drive the highest lift, best ROI, and strongest promotional efficiency
  • How price points and discounts affect volume and profit
  • What volume response should be expect from future promotions

 

Improve the effectiveness of sell-in activities

  • Understand how your promotional strategies impact retailer financials
  • Utilize promotion metrics in collaborative planning
  • Develop clear, concise, compelling proposals for your promotion plan

 

Enhance cross-functional planning and collaboration

  • How promotion analytics fit into your broader business processes
  • Roles and responsibilities related to each aspect of trade planning and analytics

 

If you're interested in discussing how our team can help you, please contact us today.