PromoEcon™ answers the critical questions. Quickly. Accurately. Affordably.

Promotion Evaluation Analytics

Sales, Finance and Trade Marketing professionals at all levels involved in planning and managing your company’s investment in trade spending will appreciate the many benefits of using PromoEcon™.

Spend Your Time Driving Better Results, Not Struggling to Analyze Past Promotions

If you need assistance getting your organization up to speed, we are ready to help. Customized training programs help companies improve the way they think about, talk about, and operationalize improvements to their trade planning process.

Skilled facilitators provide an engaging experience, enabling cross-functional teams to understand and improve the impact of promotion on retail sales and profitability. Custom case studies make it easy to see how modifications in promotional tactics can impact your business.

Fast track the impact of your PromoEcon™ implementation with customized, dynamic training support.

Leverage the metrics provided by PromoEcon™ to answer:

  • What combinations of products, price points and promotional tactics work best
  • Which events drive the highest lift, best ROI, and strongest promotional efficiency
  • How do price points and discounts affect volume and profit
  • What volume response should be expect from future promotions

 

Improve the effectiveness of sell-in activities

  • Understanding how your promotional strategies impact retailer financials
  • Utilizing promotion metrics in collaborative planning
  • Developing clear, concise, compelling proposals for your promotion plan

 

Enhance cross-functional planning and collaboration by assessing and defining:

  • How promotion analytics fit into your broader business processes
  • Roles and responsibilities related to each aspect of trade planning and analytics

 

If you're interested in discussing how our team can help you, please contact us today.